How To Increase Traffic at Your Next Trade Show


How To Increase Traffic at Your Next Trade Show

Trade shows are a great opportunity to network with other companies, both as partners and customers. To help boost engagement at your next expo, and make a lasting first impression, consider incorporating some of these tips into your presentation.

1. Make a Statement With a Combination of Trade Show Products

The first thing attendees will notice is your display - your booth needs to easily identify who you are at first glance and quickly communicate what you offer.

Start with the backdrop, the largest and most visible décor. It should at minimum display your company name, logo, and slogan or tagline. It should also include an image related to the product or service you offer. Place a smaller banner on the side to highlight contact info, current promotions, or qualities that set your business apart. For the best overall effect, use a variety of other tools as well.

  • Matching apparel and ID badges for brand ambassadors
  • Branded tablecloths and detailed table banners
  • Customized or patterned floor decals
  • High-definition visuals such as artwork or charts
  • Product samples and demonstrations
  • TV screen to play relevant videos

The more inviting your display is, the more people will come to it. However, it’s easy to go overboard with the design, which will turn away visitors and detract attention from your message. Stick to a maximum of three colours. Use branded fonts and keep important text at eye level. Make sure the layout of your booth is visually attractive to attendees.

2. Attract Attendees Through Games and Contests

This may be a trade show, but providing some entertainment will draw more people to your exhibit. Choose games or activities that are social, fit your audience’s tastes, and allow multiple people to play at once to prevent long waits for a turn. Always have an appealing prize for winners and make sure everyone leaves with a promotional item. Here are a few game ideas you can try:

  • Trivia: Find out how knowledgeable attendees are through a trivia game. It can include general facts (such as pop culture) or be specific to the industry (such as relevant people, events, and terms).
  • Roll the Dice: Buy large, inflatable dice, and have people roll them. Those who get doubles win a large prize. This game doesn’t take much time and is easy for everyone to do.
  • Plinko: Another simple game is Plinko. Players drop a chip down the Plinko board to try to land it in the slot of the prize they want. It’s a good balance of luck and skill.
  • Photo Contest: Create a photo booth with props for people to take funny pictures on their smartphones. Have them post the photos on your social media page with a specific hashtag. Let others vote on which is the best.

When attendees see others having fun at your booth, they will come over to watch or take part and then encourage other attendees to stop by if the experience is memorable.

3. Offer Enticing Giveaways

Everyone loves free stuff, and this can tie in with the games and activities you prepare. The great part about giveaways is that you have the opportunity to collect information while they are at your booth. Try to offer at least one expensive or valuable item that fits within your budget to attract the attention of as many attendees as possible. On the other hand, some people prefer multiple smaller prizes because the chances of winning go up.

For display banners, branded gifts, and more, check out the trade show products KKP has to offer.

Contact your local KKP Team for help with your next trade show!

For over 35 years, KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses. 

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